Perfect Match
⏤ The challenge.
After months of new product releases from Whittaker’s, we needed to launch the limited edition Blondie & Biscuit block in a way to really set apart its playful flavours and personality.
⏤ What we did.
Blondie’s caramelised white chocolate combined with the decadent, home-baked cocoa biscuit pieces are a perfect match.
So we brought to life the limited edition “fling” between Blondie and Biscuit, a romance worth tasting but set not to last. A “Direct message” campaign was crafted from real Blondie chocolate and homemade biscuits sculpted, photographed and retouched to delicious perfection.
A tease “Flirting Billboard” took over a key LUMO Billboard site in Auckland for Valentine’s Day. With cheeky messages being sent between Blondie and Biscuit, before revealing the new block two days later on launch.
The romance continued nationwide with street posters, an extensive social & digital campaign, cinema, TV on Demand and sampling activity. Showcasing the expert craft & supreme ingredients in each and every Whittaker’s block.
⏤ Where it went.
Billboards
Street Posters
Social - Instagram, Tiktok, Facebook, Twitter
Cinema ads
Bumper Ads
TVNZ on Demand
Influencer packs
Whittaker’s website
⏤ Awards.
Best Awards 2023 - Bronze – Design Communication
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