For the launch, we really wanted to showcase how great these new flatbreads tasted. These are easily the ultimate cracker, great with or without toppings.

We shot a range of TVC’s and created social content to drive sales through the peak of the Summer entertaining period. We continued to engage consumers throughout the remainder of the year, including the traditionally low winter season. 

We launched a new consumer website and handled the creation of all assets (copy, pics, videos, recipes).

Not done yet, we repurposed all of the content created over the year into 'crunch', a 52-page mag as a gift with purchase at retail. A plain cracker with a slice of cheese? No chance.