Drive for Good
⏤ The challenge.
Mazda was keen to start talking about its sustainability story. Our brief was to develop a campaign that carefully crafted their journey to becoming a more sustainably-minded business. But as a vehicle company, the potential for public backlash was genuine.
⏤ What we did.
As a company, Mazda has been making sustainable decisions for almost two decades. But, no one knew about it!
We wanted to hero these projects, led by a creditable voice in conservation.
An Environmental Adventure! We conceived, wrote and produced; a documentary-style video hosted by Dr Riley Elliot (aka The Sharkman), who jumps into his Mazda BT50 to take us on a ‘Treemendous’ adventure.
“Ever wondered what it takes to save the planet and reduce the impact of carbon emissions? Just know that Mother Nature has the answer"
Stopping off at multiple locations, Riley meets locals to learn about how they are planting native trees to help the environment. From kids at Te Uku school to Stu Muir, a farmer and Trees That Count ambassador. Their efforts are restoring the land and environment, leading the way for the next generation.
⏤ Where it went.
2min 30sec Longform
TV One News - ad break takeover
Website
Digital
30" Cutdowns
Social and VoD
Digital Display & Native
Website imagery and written copy.
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