Delicious by Design
⏤ The challenge.
To introduce Chocolate Lovers to the all new Honey Nougat and Almond block, by immersing them in the world of Whittaker’s. The brief was to truly showcase the premium ingredients, supreme craft and absolutely deliciousness which went into the new Honey Nougat and Almond block.
⏤ What we did.
Delicious by design – an integrated campaign which took Chocolate Lovers behind the Chocolate Curtain into the world of Whittaker’s Porirua factory.
Our audience were given a glimpse of the magical world of the latest block creation, mostly crafted in chocolate, honey, nougat and almonds. From TV to social films, photographic assets to shopper – all created, styled, directed and edited in house by Breakout Room.
The “Delicious by Design” innovation story further comes to life through an immersive, 3D activation for industry, influencers and Chocolate Lovers. Working with digital innovation company, Satellite, viewers are catapulted into the world of Whittakers to experience the craft and care which goes into each block of Honey Nougat Almond. Taste testing along the way tops off the experience, with ingredient inspired dishes designed by Will Modido.
⏤ Where it went.
TV
Social films & statics
Immersive influencer event
Social playback
Social behind the scenes
Whittaker’s website
Shopper assets
⏤ Awards.
Best Awards 2023 - Silver – Exhibition & Installation
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