Real. Good.
⏤ The challenge.
To create a new brand platform for essano, creating cohesion across multiple audiences, ranges and design styles. Ensuring potential and existing customers recognised more from essano than being “the pink brand”
⏤ What we did.
We created a new strategic and creative platform “Real. Good.
It’s a confident, bold statement about that inner confidence which comes from knowing your skincare is effective, naturally. Equal parts emotive and efficacious.
Starting with a design refresh and new “Real” tone of voice we created a system to work from brand communications right through to shopper marketing. We then launched the platform with a 30” brand film, a series of punchy social videos, a website reskin and shopper marketing.
Now that’s real good.
⏤ Where it went.
Digital film
Social
Website
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