We created a refreshing, fun new creative platform for the Popsicle sub-brand. “Play with Popsicle” celebrates the new refreshingly great Fruit Stack while setting Popsicle’s up with a visual style and tone of voice to last for years to come. 

Meticulously handcrafted paper art brings the playful Popsicle world to life –adding a sense of realness and craft to the brand. We also created “How to…” videos for Tiktok to bring a sense of play to our audience, who can create their own paper crafted apple, orange or strawberry  (while sipping on a Popsicle of course!).

Creative concept, styling, recipes, filming & post production all created in house by Breakout Room. Photography, videography & retouching in collaboration with Tuckshop Studios, Think Packaging, Victoria Baldwin & The Craft Shop.