The Night Before Cliffmas
⏤ The challenge.
Bundaberg wanted to create a bespoke Christmas Care Package to send to influencers across Australia and New Zealand. Bundaberg Drinks is a family-owned and run business with an iconic Australian product and a true-blue brand story to match. So, we wanted to bring to life the magic, nostalgia and traditions of Christmas and Santa – via Bundaberg founder Cliff Fleming. A Christmas Eve “Cliffy” adventure story - to be enjoyed by all.
⏤ What we did.
We developed “The Night Before Cliffmas” gift pack from the nostalgic experience of putting out a treat for Santa and his reindeer the night before Christmas. A beautifully illustrated, original Cliffy storybook is at the heart of the box, telling the tale of how Cliffy saved Christmas with his quick actions.
The package also contained a Stubbie of the iconic Bundaberg Ginger Beer personalised for each recipient, a Bundaberg Ginger Beer Mini Can, a Christmas Cookie (for Santa), a bag of magic Reindeer food, and a beard on a stick for those funny family portraits. Finally, we designed the box to look like a classic fairytale book to connect these elements to Cliffy’s Christmas story.
⏤ Where it went.
Sent out to a select group of Australian and New Zealand unpaid influencers. We saw a tonne of coverage across social in engagement and sentiment. With this activity reaching over 1.5M people!
Bundaberg decided to publish another 400+ copies of the book for their staff, family and friends as a Christmas gift on the back of the high social response. But, the most significant impact, of course, was Cliffy’s quick thinking saved Christmas!
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